I wasn't going to say anything. I mean, when you find something good, you don't necessarily want the whole world showing up for their piece of the action, right?
And yet, discovery was inevitable. Last weekend while I was at the Essex Street Market, I couldn't help but see the signs.
Literally. They've gone and hung big, colorful vendor signs in the aisles. In the past year Essex has gone from dead-cheap produce, meats and fishes to a market that additionally features two wee gourmet food shops and an American artisanal cheesemonger.
The neighborhood is on the make, and the change is in the air. Or maybe that's just the scent of fresh-baked Tra La La muffins.
Ron and Ira run Rainbo's Fish and Tra La La Juice Bar, the improbably delightful dual-purpose shop at the north side of the market that features fresh-squeezed juices, my platonic ideal of the muffin genre and... fresh fish.
They're fishmongers by trade, and on many happy occasions I've gleefully forked out a pittance in return for their hot, fresh, meltingly tender fish sandwiches slathered in a tangy-creamy tartar sauce.
J writes today to tell me that he's been spying on the progress of their new prepared food counter. His Mission Impossible-style surveillance skills reveal they'll open their gates on Thursday. According to his report, they'll be featuring:
Fish and baked goods, of course, but also other prepared foods. They gave me a sample of a savory (and slightly spicy) cornmeal waffle yesterday that will become a serving platform for some kind of seafood stew or sauce or something (scallops were mentioned).
Alas... It looks like I'll lose my super-secret cheap-and-tasty fish sandwich + muffin shack (and my not-so-secret urban market) to the inevitable tide of hungry humanity.
But I'll try to be a good sport about this whole affair. My loss, your gain.
Rainbo's Fish and Tra La La Juice Bar
Essex Street Market
Corner of Delancey and Essex