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Point & click for orchard, field and meadow

This was on the NPR Marketplace Morning Report:

Local Foods Plymouth... like FreshDirect for the farmers' market.

The website is supremely limited, but the report made it sound like it’s been really popular there. People said they liked picking up all their farmers' market produce in one place.

I like the way they handle expectations on the first page (you can only order on Tuesdays) and they inform you that if you don’t pick up by 6 p.m. on delivery day, your food gets donated to a local charity.

Like City Farms & Community Supported Agriculture, online farmers' markets could offer yet another option for busy urbanites to connect to the bounty of the fields... and it gives small farmers a way to manage inventory and prevent waste.

I’m sure we’ll see more of this to come as the various pockets of our culture become more web-savvy.

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9.21.2006

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