Miss Ginsu: Intrepid Culinary Explorer

Pete — Gastronomic Overachiever


Barkeep, serve it up hard and bitter!

You've probably tried one of Pete's beers. A longtime homebrewer, Pete Slosberg's now ubiquitous Pete's Wicked Ale launched out of the basement in 1986 and has since bubbled up into a whole hoppy, happy family of award-winning brews.

You'd think Pete would be happy with being a well-known national brand. You'd think Pete would kick back and pop a cap, admiring a job well done.

Apparently, you'd be wrong. Waiting on line at the checkout last night I discovered beer-brewin' Pete's been moonlighting. Doing what? you ask. A pizza shop? Nope. Hot dogs? Nope. High-end vodka? Nope.

The wicked one left the brewery to ferment on its own and went to culinary school to start up a second career as a chocolatier. Under the pseudonym
Cocoa Pete, the intrepid everyman's gourmet tries his hand at crowd pleasin' chocolate products in an attempt to stock America's shelves with something better than the waxy packs they pump out of Pennsylvania.

I was sucked in by the Caramel Knowledge bar, a dark chocolate (joy!), caramel and coffee confection that fuses three of my favorite vices in one four-mounded "bar." The pieces conveniently break off into dome-like chunks reminiscent of a quartet of caramel-filled dark chocolate igloos. I had one of the sections last night (one rich, sweet chunk was about as much as I could take at a go) and it was, indeed far more satisfying for a dark chocolate lover than its closest comparison, the Cadbury Caramello.

If you really, truly prefer milk chocolate, I'm sorry, and this may not be the bar for you, but Pete's site allows you to download a groovy chocolate 101 flavor chart, so you can compare what you already know you like to what you might possibly like.

My favorite aspect of Pete's new venture, however, is the "Bill of Rights" under the Chocolate Rights section of his website. That document that should be required reading for anyone stepping close to the rack of nasty chocolate bars at the convenience store. At the very least, it should be posted on the sides of waxy chocolate bars like the Surgeon General's warning.

5.04.2005

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